Social is hard, but not with these Resources
The crowd has spoken and once again the most popular social media posts were about leadership and resources. From a look at some “Free SEO” resources to a well written and timely review of what your agency should be doing for you with your social media efforts. Without any further delay; here are the five top social media stories that you might have missed last week.
It’s a popular topic with those in leadership roles and those aspiring to be effective leaders. This topic posted in the HBR Blog is getting a lot of attention recently. After all, who really wants to be the “pain in the A$$” boss that employees just don’t like. However, being too nice can have a major impact on your organization as well. I always appreciated seniors that would fall into the “hard but fair” category, how about you?
Creating really effective visual content has never been easier (if you take a little bit of time to play and watch some very useful videos), but finding the right tool to help you with the smaller graphic tasks can be confusing with so many tools available. That’s why this post Social Media Examiner, like struck a cord with readers.
Facebook, the platform that everyone loves to hate but can’t help but continue to pay attention to. With all of the changes and their impact on the newsfeed and your ability to connect with your communities, it can be hard and frustrating. Yet, finding useful resources can make the journey friendlier and more effective. This week I saw a very useful post on the MarketingProfs blog.
Search Engine Optimization is an ongoing and ever evolving requirement for any size business. It’s impossible to stay relevant with a “set it and forget it” mentality. I always encourage clients to do a SEO Audit at least annually, but the biggest concern is budget. If you feel you don’t have the cash, than it’s imperative that you exchange some time to gain more knowledge. These SEO resources that I came across on the Kissmetrics blog, may just be the ticket to resolve your concerns.
Let’s not confuse things, participating in an effective social media strategy can be hard work, time consuming and a little bit daunting. What to talk about, where to post and when are the stuff that can keep you awake at night. It might be easier to abdicate your responsibility to that agency/marketing consulting firm that said they’d just do it for you. The issue with that is simply that these are your current and future customers that you are trying to build and develop a lasting relationship with. The firm may curate and post on your behalf, but are they qualified to converse with your customers with the same level of understanding, empathy and commitment that you are. In my experience, the best results have always come from a collaborative approach to social and community management. That’s why it was so refreshing to see this post from the Arcompany.
I hope that you find the information compiled here of great value to you. If you have any questions, drop a note in the comment section or fire off an email, I’d be thrilled to hear from you.
Gordon Diver is father to Spence, partner to Joan, engaged in community and a marketer interested in social business and in delivering exceptional service.