Top stories: Resources, Leadership and Motivation
From all indications, followers of our social channels were most interested about resources, leadership and motivation (specifically what motivates someone to make a buying decision). With the push to create and use more content in our marketing efforts, it is understandable that you where looking for quality information around tools and resources to help you connect more meaningfully with your audiences, while easing the workload through the effective use of tools.
This is the first in an ongoing weekly series that will summarize the stories that you felt had the most interest and/or are of the greatest use to you in your day to day activities. The series will focus on original content from Diverse (if warranted by reader selection) as well as curated content from our favorite and proven resources.
As a small business ourselves, we understand the challenges (specifically the time challenges) that you face. For our own efforts, we are constantly on the lookout for materials that make the work lighter and the information more meaningful for our audience. Our goal for this segment is to give you a spot to find useful information on a weekly basis that time may have not allowed you to find on your own. After all, we can all use a hand up!
Three of the top five posts can be categorized as resource oriented; posts that look to provide useful information. Two of the posts where information based; one about the top marketing acronyms that we should all be aware of and the second about common grammar errors noted on a lot of digital content. The third is about tools that can help you with your content marketing efforts.
1. 60 Marketing Acronyms Every Industry Pro Should Know @HubSpot
A comprehensive list of marketing terms from A – Z. Worth having at hand, especially if your agency folks like to roll them out in meetings and documents.
2. 6 Embarrassing Grammar Mistakes @TheWriteLife
The lesson of this post, “Even the most valuable content will be dismissed if it’s riddled with errors”.
3. 5 Free Content Tools to Enhance your Social Media Marketing @smexaminer
You’ve likely heard of Storify, but have you discovered Thinglink and Qzzr. They look like very interesting tools to add to your kit, providing you with unique ways to stimulate engagement.
4. Why This And Not That @bernadettejiwa
Bernadette is the author of “Difference” and a talented marketer. Her short and compelling posts always hit the mark. What motivates your buyers to make the decisions they do?
5. Manage a Difficult Conversation with Emotional Intelligence @HarvardBiz
We’ve all had to have them, difficult conversations. You’ve taken the time to craft your arguments based on logic. However, it may not go as well as you’d hope. This excellent post from Susan David, provides great tips to help you communicate clearly and with empathy.
Gordon Diver is father to Spence, partner to Joan, engaged in community and a marketer interested in social business and in delivering exceptional service.